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titlelines SCA in the Media
The majority of Americans do not know the difference between SCA and a heart attack, which can lead to people overlooking and missing warning signs that may indicate the risk of SCA. Journalists have been helping to educate the public with news and features during Sudden Cardiac Awareness Month.
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Heart Rhythm Society Leaders Discuss SCA in the Media

Heart Rhythm Society leaders, including 2010-2011 Douglas L. Packer, MD, FHRS and 2009-2010 President Richard L. Page, MD, FHRS, have conducted numerous print and radio interviews that have helped the public understand the difference between SCA and heart attack, the concept behind the Society's SCA Awareness campaign, including 2010's special Cardiovascular Health Report, which ran as an insert in the print version of the Los Angeles Times and was also featured on the homepage of the newspaper's website. 
        The Society has also helped many news outlets share current and useful information with the public about all heart rhythm disorders, not just SCA — you may also visit our listing of media articles and interviews that featured our products, services, education and/or Society leadership.


Heart Rhythm Society President Richard L. Page, MD, FHRS
Society leaders, including 2009-2010 Heart Rhythm Society President Richard L. Page, MD, FHRS, has helped the public understand the difference between sudden cardiac arrest and heart attack, the concept behind the Society's SCA Awareness campaign.

"CPR Turns 50; Groups Enlist Congress' Support for SCA Survival" by Chris Kaiser, Cardiovascular Business, October 12, 2010
Members of the Sudden Cardiac Arrest Coalition, including the Heart Rhythm Society, took their birthday celebration for cardiopulmonary resuscitation (CPR), which turns 50 years old this month, to Capitol Hill in an effort to enlist congressional help in taking action to reduce deaths from sudden cardiac arrest (SCA) —read now.

"National Sudden Cardiac Arrest Awareness Month: The Apples And Oranges Campaign" by Mary Kyle, EmpowHER, Oct. 7, 2010
The Heart Rhythm Society's "Apples and Oranges" Sudden Cardiac Arrest Awareness Campaign is profiled and readers learn key differences between SCA and a heart attack — read now.

"Women Weigh Heart-Healthy Alcohol, Breast Cancer Risk" by Liz Szabo, USA Today, Oct. 5, 2010
The article discusses the risk associated with drinking alcohol or coffee for breast cancer survivors, while also noting that a new study published in the October issue of HeartRhythm finds that women who drink one glass of alcohol per day have a 36% lower risk of encountering sudden cardiac death - read now.

Heart Rhythm Society Featured in Los Angeles Times Cardiovascular Health Report
On September 30, 2010, the Heart Rhythm Society was featured in a special cardiovascular health report that ran as an insert in the print version of the Los Angeles Times and was also featured on the homepage of the newspaper's website.
      
Current President Douglas L. Packer, MD, FHRS wrote about the importance of placing automated external defibrillators in public places to help save the lives of sudden cardiac arrest victims. Immediate Past President Richard L. Page, MD, FHRS wrote an informative piece about the differences between sudden cardiac arrest and a heart attack, urging readers to practice a heart healthy lifestyle to decrease their risk of dying of SCA and other heart conditions. Learn more and download report »

"Apples and Oranges" by Wendy Braun, Saturday Evening Post, April — July 2010
Richard L. Page, MD, FHRS completed this three-part interview series and explained the difference between SCA and a heart attack, defined the Ejection Fraction and explained the importance of having automated external defibrillators (AEDs) in public places. Access the interviews below.


2009 Media

"Heart Rhythm Society Releases Two New Consumer Research Reports Regarding Sudden Cardiac Arrest" by Gail Dixon, Washington Examiner, Oct. 28, 2009
In this two part series, Dr. Page explained the difference between SCA and a heart attack, explained Implantable Cardioverter Defibrillators, defined the Ejection Fraction (EF) and discussed the ICD Registry™ — read now.

"Heart Health 101: Why you Need to Know about Sudden Cardiac Arrest" by Pamela Power Scanlon, Washington Examiner, Oct. 12, 2009
Dr. Page was interviewed by Pamela Power Scanlon, M.S. for the Washington Examiner and appeared in the October 12, 2009 issue which is available online. The article emphasized that Sudden Cardiac Arrest claims more lives each year than lung cancer, breast cancer, or AIDS. "But there is good news that all of us need to know. Laypersons, meaning non-medically trained Americans, like you, have the power to save approximately 100,000 lives each year by making a simple choice…to do something."
       
In the article, Dr. Page stressed how essential it is for the public to take the initiative to use available Automatic External Defibrillators (AEDs) if they are available at the scene of a SCA. “The community doesn’t truly recognize the importance of AEDs. The AED may not save everyone and even if it’s been awhile since you were trained, you should roll up your sleeves and apply the AED if you witness a cardiac arrest. That’s how you save a life.”
       
Dr. Page also highlighted recent changes in the administration of CPR that make it easier and still effective. “CPR is simpler than it ever was! You now basically push hard and push fast. You don’t need to do the respirations anymore. For lay responders, just do the CPR.”

"Sudden Cardiac Arrest: Know the Warning Signs!" with Melanie Coles, HealthRadio.net, Oct. 28, 2009
This radio discussion featuring Dr. Page focused on sharing warning signs of sudden cardiac arrest with listeners.  Listen now »
HealthRadio.net is online Health Talk all about health, wellness, fitness, and medicine. Daily shows include interviews with top doctors, authors, researchers, scientists and other health practitioners for the health conscious consumer. Listeners can phone in or e-mail to get live answers to their important health questions. HealthRadio.net also provides easy access to more than 1,000 specific health and wellness related talk radio conversations in its library of health podcasts.

Sirius Radio Interview with Ira Breite, MD, Doctor Radio, October 12, 2009
Dr. Page was interviewed by Ira Breite, MD, a general gastroenterologist and internist and a Clinical Instructor at NYU School of Medicine.
During the 22 minute interview, which aired October 12 from 9:00 – 10:00 a.m., Dr. Page was able to include information about National SCA Awareness Month, the Society's Apples & Oranges campaign that is educating the public on the differences between a heart attack and SCA and the various responses and risk factors for SCA. Listen to Doctor Radio 24/7 on SIRIUS Ch. 114 & XM 119.

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